Beyond valence: The Use of Contemporary Attitude Theory to Examine the Predictive Ability of Attitudinal Measures in Professional Team Sport
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| Title | Beyond valence: The Use of Contemporary Attitude Theory to Examine the Predictive Ability of Attitudinal Measures in Professional Team Sport |
|---|---|
| Author | Funk, Daniel Carl |
| Editor | Brenda G. Pitts |
| Year Published | 2004 |
| Publisher | Fitness Information Technology |
| Citation | Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers, Vol. 1, pp. 73-91 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/5427
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