Beyond valence: The Use of Contemporary Attitude Theory to Examine the Predictive Ability of Attitudinal Measures in Professional Team Sport

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Title Beyond valence: The Use of Contemporary Attitude Theory to Examine the Predictive Ability of Attitudinal Measures in Professional Team Sport
Author Funk, Daniel Carl
Editor Brenda G. Pitts
Year Published 2004
Publisher Fitness Information Technology
Citation Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers, Vol. 1, pp. 73-91
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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