Development of the Sports Interest Inventory (SII): Implications for measuring unique consumer motives at sporting events.
Author(s)
Funk, Daniel Carl
Mahony, Daniel F
Nakazawa, Makoto
Hirakawa, Sumiko
Griffith University Author(s)
Year published
2001
Metadata
Show full item recordJournal Title
International Journal of Sports Marketing and Sponsorship
Volume
3
Subject
Medical and Health Sciences
Commerce, Management, Tourism and Services
Studies in Human Society