E-trust: the influence of perceived interactivity on e-retailing users

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Title E-trust: the influence of perceived interactivity on e-retailing users
Author Merrilees, Bill; Fry, Marie-Louise
Journal Name Marketing Intelligence & Planning
Editor Kenneth E. Deans
Year Published 2003
Place of publication Bradford, England
Publisher Emerald
Abstract E-retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e-trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive, then the greater the trust that users attach to that site. Previous research has demonstrated this relationship with respect to a particular site. The current paper re-examines this relationship with respect to another site. More importantly, the paper tests whether the nexus between interactivity and e-trust applies to both pure “click” and “brick and click” e-retailers.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/0263-4503.htm
Alternative URI http://dx.doi.org/10.1108/02634500310465461
Volume 21
Issue Number 2
Edition 2003
Page from 123
Page to 128
ISSN 0263-4503
Date Accessioned 2004-03-03
Language en_AU
Research Centre Griffith Institute For Tourism
Subject PRE2009-Marketing and Market Research
URI http://hdl.handle.net/10072/6426
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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