Servicing customers directly: Mobile franchising arrangements in Australia

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Title Servicing customers directly: Mobile franchising arrangements in Australia
Author Chow, Lilly; Frazer, Lorelle
Editor David Carson, Dr. Audrey Gilmore
Year Published 2003
Publisher Emerald Group Publishing Ltd.
Citation European Journal of Marketing, Vol. 37(3/4), pp. 594-613
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/0309-0566.htm
Alternative URI http://dx.doi.org/10.1108/03090560310459104
Publication Type Journal Articles (Refereed Article)

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