Predicting Multiple Unit Franchising: A Franchisor and Franchisee Perspective

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Title Predicting Multiple Unit Franchising: A Franchisor and Franchisee Perspective
Author Weaven, Scott Keith W; Frazer, Lorelle
Editor Lou E. Pelton
Year Published 2003
Publisher Best Business Books
Citation Journal of Marketing Channels: distribution systems, strategy, and management, Vol. 10(3/4), pp. 53-82
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Publication Type Journal Articles (Refereed Article)

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