Predicting Multiple Unit Franchising: A Franchisor and Franchisee Perspective
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| Title | Predicting Multiple Unit Franchising: A Franchisor and Franchisee Perspective |
|---|---|
| Author | Weaven, Scott Keith W; Frazer, Lorelle |
| Editor | Lou E. Pelton |
| Year Published | 2003 |
| Publisher | Best Business Books |
| Citation | Journal of Marketing Channels: distribution systems, strategy, and management, Vol. 10(3/4), pp. 53-82 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/6439
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