Buying or browsing? An exploration of shopping orientations and online purchase intention

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Title Buying or browsing? An exploration of shopping orientations and online purchase intention
Author Brown, Mark; Pope, Nigel Kenneth; Voges, Kevin
Journal Name European Journal of Marketing
Editor David Carson, Dr. Audrey Gilmore
Year Published 2003
Place of publication United Kingdom
Publisher Emerald Group Publishing Limited
Abstract Consumer selection of retail patronage mode has been widely researched by marketing scholars. Several researchers have segmented consumers by shopping orientation. However, few have applied such methods to the Internet shopper. Despite the widespread belief that Internet shoppers are primarily motivated by convenience, the authors show empirically that consumers' fundamental shopping orientations have no significant impact on their proclivity to purchase products online. Factors that are more likely to influence purchase intention include product type, prior purchase, and, to a lesser extent, gender.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/0309-0566.htm
Alternative URI http://dx.doi.org/10.1108/03090560310495401
Volume 37
Issue Number 11/12
Page from 1666
Page to 1684
ISSN 0309-0566
Date Accessioned 2004-03-17
Date Available 2009-09-25T04:45:52Z
Language en_AU
Subject PRE2009-Marketing and Market Research
URI http://hdl.handle.net/10072/6443
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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