An exploratory perspective of service brand associations

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Title An exploratory perspective of service brand associations
Author O'Cass, Aron; Grace, Debra Ann
Editor Charles L Martin
Year Published 2003
Publisher Emerald
Citation The Journal of Services Marketing, Vol. 17(5), pp. 452-475
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/0887-6045.htm
Alternative URI http://dx.doi.org/10.1108/08876040310486267
Research Centre Griffith Institute For Tourism
Publication Type Journal Articles (Refereed Article)

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