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dc.contributor.authorGrace, Debra
dc.contributor.authorO'Cass, Aron
dc.contributor.editorDavid J. Carson & Audrey Gilmore
dc.date.accessioned2017-05-03T12:55:28Z
dc.date.available2017-05-03T12:55:28Z
dc.date.issued2003
dc.date.modified2009-09-25T04:47:18Z
dc.identifier.issn03090566
dc.identifier.doi10.1108/03090560310453993
dc.identifier.urihttp://hdl.handle.net/10072/6484
dc.description.abstractIn Australia, the child care industry has experienced substantial growth since 1991 resulting in a proliferation of child care centres throughout the country, to the point where supply of child care places is now in excess of demand. As a result, child care marketers now compete within a turbulent environment where it is vital to satisfy and retain customers in order to survive. Seeks to increase our knowledge of child care services consumption behaviour, and assist the child care marketer to understand their consumers and the difficulties they face as they interact with a service that they do not experience first hand. A self-administered survey instrument was developed and administered to a sample of child care service switchers. The results indicate significant findings within, and between choice, switching, and post-switching dimensions. The exploration of decision-making areas provides a number of practical implications not only for the child care marketer, but also for government policy makers, child care consumers, and service providers in general.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald
dc.publisher.placeBradford, England
dc.publisher.urihttp://www.emeraldinsight.com/0309-0566.htm
dc.relation.ispartofpagefrom107
dc.relation.ispartofpageto132
dc.relation.ispartofedition2003
dc.relation.ispartofissue1/2
dc.relation.ispartofjournalEuropean Journal of Marketing
dc.relation.ispartofvolume37
dc.subject.fieldofresearchCommerce, Management, Tourism and Services
dc.subject.fieldofresearchcode15
dc.titleChild care services: an exploratory study of choice, switching and search behaviour
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2003
gro.hasfulltextNo Full Text
gro.griffith.authorO'Cass, Aron
gro.griffith.authorGrace, Debra A.


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