A Comparative Study of Market Entry Strategies in Sports Leagues: Two Australian Examples

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Title A Comparative Study of Market Entry Strategies in Sports Leagues: Two Australian Examples
Author Forster, John James; Pope, Nigel Kenneth
Year Published 2002
Publisher Winthrop Publications Limited
Citation International Journal of Sports Marketing and Sponsorship, Vol. 4(1), pp. 41-57
Peer Reviewed Yes
Published Yes
Publication Type Journal Articles (Refereed Article)

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