A Comparative Study of Market Entry Strategies in Sports Leagues: Two Australian Examples

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Title A Comparative Study of Market Entry Strategies in Sports Leagues: Two Australian Examples
Author Forster, John James; Pope, Nigel Kenneth
Journal Name International Journal of Sports Marketing and Sponsorship
Year Published 2002
Place of publication United Kingdom
Publisher Winthrop Publications Limited
Peer Reviewed Yes
Published Yes
Volume 4
Issue Number 1
Page from 41
Page to 57
ISSN 1464-6668
Date Accessioned 2003-04-14
Date Available 2007-03-14T21:39:12Z
Language en_AU
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/7032
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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