Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary.

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Title Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary.
Author Fam, Kim Shyan; Merrilees, Bill; Brito, Pedro; Jozsa, Laszlo
Editor Erdener Kaynak
Year Published 2002
Publisher The Haworth Press, Inc.
Citation Journal of Euromarketing, Vol. 11(4), pp. 5-25
Peer Reviewed Yes
Published Yes
Publisher URI http://www.informaworld.com/smpp/title~content=t792306894~db=all
Alternative URI http://dx.doi.org/10.1300/J037v11n04_02
Copyright Statement Copyright 2002 Haworth Press. Please refer to the journal link for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Publication Type Journal Articles (Refereed Article)

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