Interactivity design as the key to managing customer relations in e-commerce

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Title Interactivity design as the key to managing customer relations in e-commerce
Author Merrilees, Bill
Editor David Bejou
Year Published 2002
Publisher Haworth Press
Citation Journal of Relationship Marketing: Innovations & Enhancements for Customer Servce, Relations & Satisfaction, Vol. 1(3/4), pp. 111-126
Peer Reviewed Yes
Published Yes
Publisher URI http://www.informaworld.com/smpp/title~content=t792306914~db=all
Alternative URI http://dx.doi.org/10.1300/J366v01n03_07
Copyright Statement Copyright 2002 Haworth Press. Please refer to the journal link for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Publication Type Journal Articles (Refereed Article)

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