Brand associations: looking through the eye of the beholder

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Title Brand associations: looking through the eye of the beholder
Author Grace, Debra Ann; O'Cass, Aron
Editor Len Tiu Wright
Year Published 2002
Publisher Emerald
Citation Qualitative Market Research: an international journal, Vol. 5(2), pp. 96-111
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/1352-2752.htm
Alternative URI http://dx.doi.org/10.1108/13522750210423797
Research Centre Griffith Institute For Tourism
Publication Type Journal Articles (Refereed Article)

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