Corporate branding: a framework for e-retailers

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Title Corporate branding: a framework for e-retailers
Author Merrilees, Bill; Fry, Marie-Louise
Editor Charles J Fombrun, Cees van Riel
Year Published 2002
Publisher Henry Stewart Publications
Citation Corporate Reputation Review: An International Journal, Vol. 5(2&3), pp. 213-225
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Publication Type Journal Articles (Refereed Article)

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