Corporate branding: a framework for e-retailers
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| Title | Corporate branding: a framework for e-retailers |
|---|---|
| Author | Merrilees, Bill; Fry, Marie-Louise |
| Editor | Charles J Fombrun, Cees van Riel |
| Year Published | 2002 |
| Publisher | Henry Stewart Publications |
| Citation | Corporate Reputation Review: An International Journal, Vol. 5(2&3), pp. 213-225 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/7103
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