Corporate branding: a framework for e-retailers

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Title Corporate branding: a framework for e-retailers
Author Merrilees, Bill; Fry, Marie-Louise
Journal Name Corporate Reputation Review: An International Journal
Editor Charles J Fombrun, Cees van Riel
Year Published 2002
Place of publication United Kingdom
Publisher Henry Stewart Publications
Peer Reviewed Yes
Published Yes
Volume 5
Issue Number 2&3
Edition Fall 2002
Page from 213
Page to 225
ISSN 1363-3589
Date Accessioned 2003-04-09
Language en_AU
Research Centre Griffith Institute For Tourism
Subject Marketing and Market Research
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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