Corporate branding: a framework for e-retailers
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| Title | Corporate branding: a framework for e-retailers |
|---|---|
| Author | Merrilees, Bill; Fry, Marie-Louise |
| Journal Name | Corporate Reputation Review: An International Journal |
| Editor | Charles J Fombrun, Cees van Riel |
| Year Published | 2002 |
| Place of publication | United Kingdom |
| Publisher | Henry Stewart Publications |
| Peer Reviewed | Yes |
| Published | Yes |
| Volume | 5 |
| Issue Number | 2&3 |
| Edition | Fall 2002 |
| Page from | 213 |
| Page to | 225 |
| ISSN | 1363-3589 |
| Date Accessioned | 2003-04-09 |
| Date Available | 2007-03-14T21:38:06Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/7103 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/7103
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