Introducing Franchising Regulation: An Analysis of the Australian Franchising Code of Conduct

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Title Introducing Franchising Regulation: An Analysis of the Australian Franchising Code of Conduct
Author Lim, Jolene; Frazer, Lorelle
Journal Name Journal of Marketing Channels
Editor Lou E. Pelton
Year Published 2002
Place of publication Binghamton, NY
Publisher Best Business Books (The Haworth Press, Inc.)
Abstract The mandatory Franchising Code of Conduct was introduced in Australia in 1998 to regulate the franchising sector. This paper examines the effect of the Code on the sector and on franchising relationships in the 12 months following its implementation. A two-stage methodology was used in this research. Stage one involved a mail survey of the population of Australian franchisors and results were compared with an earlier survey of the sector. The findings indicate that following the introduction of the Code there were fewer substantial disputes, greater resolution of disputes through mediation than litigation, fewer franchise agreement terminations, fewer transfers of existing agreements, and both the rate of growth of franchisors and franchise units had slowed. The second stage of the research used a multiple case study approach to determine the effect of the Code on franchising relationships. It was found that the factors of trust, commitment, communication, power balance and mutual goals were important across the startup, conflict and interdependence phases of the relationship.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2002 Haworth Press. Please refer to the journal link for access to the definitive, published version.
Volume 10
Issue Number 2
Page from 39
Page to 56
ISSN 1046-669X
Date Accessioned 2003-03-10
Language en_AU
Subject PRE2009-Marketing and Market Research
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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