Purchase situation modelling in wine selection: An evaluation of factors in an Australian context.

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Title Purchase situation modelling in wine selection: An evaluation of factors in an Australian context.
Author Morey, Richard C.; Sparks, Beverley; Wilkins, Hugh Charles
Editor Michael J Howley
Year Published 2002
Publisher Barmarick Publications
Citation International Journal of Wine Marketing, Vol. 14(1), pp. 41-64
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Publication Type Journal Articles (Refereed Article)

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