On the nature of customer-employee relationships

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Title On the nature of customer-employee relationships
Author Butcher, Ken; Sparks, Beverley; O'Callaghan, Frances Veronica
Journal Name Marketing Intelligence & Planning
Editor Michael J Thomas
Year Published 2002
Place of publication England
Publisher Emerald
Abstract Argues that the aim of marketers should be to build positive relationships with customers. However, the nature of such relationships is unclear. Examines the one-to-one relationship between customers and individual employees and highlights key implications for managers.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/0263-4503.htm
Alternative URI http://dx.doi.org/10.1108/02634500210441549
Volume 20
Issue Number 5
Page from 297
Page to 306
ISSN 0263-4503
Date Accessioned 2003-02-24
Language en_AU
Research Centre Menzies Health Institute Qld; Behavioural Basis of Health; Griffith Institute For Tourism
Subject PRE2009-Marketing and Market Research
URI http://hdl.handle.net/10072/7175
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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