On the nature of customer-employee relationships
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| Title | On the nature of customer-employee relationships |
|---|---|
| Author | Butcher, Ken; Sparks, Beverley; O'Callaghan, Frances Veronica |
| Journal Name | Marketing Intelligence & Planning |
| Editor | Michael J Thomas |
| Year Published | 2002 |
| Place of publication | England |
| Publisher | Emerald |
| Abstract | Argues that the aim of marketers should be to build positive relationships with customers. However, the nature of such relationships is unclear. Examines the one-to-one relationship between customers and individual employees and highlights key implications for managers. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.emeraldinsight.com/0263-4503.htm |
| Alternative URI | http://dx.doi.org/10.1108/02634500210441549 |
| Volume | 20 |
| Issue Number | 5 |
| Page from | 297 |
| Page to | 306 |
| ISSN | 0263-4503 |
| Date Accessioned | 2003-02-24 |
| Date Available | 2009-09-25T04:44:59Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research; Behavioural Basis of Health; Griffith Health Institute |
| Subject | PRE2009-Marketing and Market Research |
| URI | http://hdl.handle.net/10072/7175 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/7175
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