Franchising

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Title Franchising
Author Frazer, Lorelle
Book Title Services Marketing: A Managerial Approach
Editor Janet R. McColl-Kennedy
Year Published 2003
Place of publication Brisbane
Publisher Wiley
Peer Reviewed No
Published Yes
Chapter Number 16
Page from 419
Page to 441
ISBN 0 470 80068 2
Date Accessioned 2004-03-15
Language en_AU
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/7564
Publication Type Book Chapter (Non-Composite)
Publication Type Code b2

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