From Sport Spectator to Loyal Fan: Exploring the Development of Team Loyalty in Professional Sport

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Title From Sport Spectator to Loyal Fan: Exploring the Development of Team Loyalty in Professional Sport
Author Funk, Daniel Carl
Editor Yong-Man Kim
Year Published 2005
Publisher Dankook University
Citation Sport Marketing: Current Issues on International Sport Marketing, Vol. 1(1), pp. 33-46
Peer Reviewed No
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Non Refereed Journal Articles

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