Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches

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Title Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches
Author Voges, Kevin Ernest; Pope, Nigel Kenneth; Brown, Mark
Book Title Heuristic and Optimization for Knowledge Discovery
Editor Ruhul A. Sarker, Hussein A. Abbass, Charles S. Newton
Year Published 2002
Citation Hershey, PA: Idea Group Publishing pp. 208-225
Peer Reviewed Yes
Published Yes
Publication Type Book Chapters

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