Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches

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Title Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches
Author Voges, Kevin Ernest; Pope, Nigel Kenneth; Brown, Mark
Book Title Heuristic and Optimization for Knowledge Discovery
Editor Ruhul A. Sarker, Hussein A. Abbass, Charles S. Newton
Year Published 2002
Place of publication Hershey, PA
Publisher Idea Group Publishing
Peer Reviewed Yes
Published Yes
Chapter Number 12
Page from 208
Page to 225
ISBN 1-930708-26-2
Date Accessioned 2003-04-15
Date Available 2007-03-10T07:01:14Z
Language en_AU
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/815
Publication Type Book Chapters
Publication Type Code b1

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