Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches
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| Title | Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches |
|---|---|
| Author | Voges, Kevin Ernest; Pope, Nigel Kenneth; Brown, Mark |
| Book Title | Heuristic and Optimization for Knowledge Discovery |
| Editor | Ruhul A. Sarker, Hussein A. Abbass, Charles S. Newton |
| Year Published | 2002 |
| Place of publication | Hershey, PA |
| Publisher | Idea Group Publishing |
| Peer Reviewed | Yes |
| Published | Yes |
| Chapter Number | 12 |
| Page from | 208 |
| Page to | 225 |
| ISBN | 1-930708-26-2 |
| Date Accessioned | 2003-04-15 |
| Date Available | 2007-03-10T07:01:14Z |
| Language | en_AU |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/815 |
| Publication Type | Book Chapters |
| Publication Type Code | b1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/815
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