Towards a New Definition of Cause-Related Marketing

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Title Towards a New Definition of Cause-Related Marketing
Author Westberg, Kate; Pope, Nigel Kenneth
Publication Title 34th European Marketing Academy Conference
Editor Gabriele Troilo
Year Published 2005
Publisher Universita Commerciale Luigi Bocconi
Peer Reviewed No
Published Yes
Publication Type Conference Publications (Full Written Paper - Non-Refereed)

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