Towards a New Definition of Cause-Related Marketing
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| Title | Towards a New Definition of Cause-Related Marketing |
|---|---|
| Author | Westberg, Kate; Pope, Nigel Kenneth |
| Publication Title | 34th European Marketing Academy Conference |
| Editor | Gabriele Troilo |
| Year Published | 2005 |
| Place of publication | Milan |
| Publisher | Universita Commerciale Luigi Bocconi |
| Peer Reviewed | No |
| Published | Yes |
| Conference name | Rejuvenating Marketing |
| Location | Milan |
| Date From | 2005-05-24 |
| Date To | 2005-05-27 |
| URI | http://hdl.handle.net/10072/8707 |
| Date Accessioned | 2006-02-13 |
| Date Available | 2007-03-11T22:16:54Z |
| Language | en_AU |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| Publication Type | Conference Publications (Full Written Paper - Non-Refereed) |
| Publication Type Code | e2 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/8707
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