Towards a New Definition of Cause-Related Marketing

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Title Towards a New Definition of Cause-Related Marketing
Author Westberg, Kate; Pope, Nigel Kenneth
Publication Title 34th European Marketing Academy Conference
Editor Gabriele Troilo
Year Published 2005
Place of publication Milan
Publisher Universita Commerciale Luigi Bocconi
Peer Reviewed No
Published Yes
Conference name Rejuvenating Marketing
Location Milan
Date From 2005-05-24
Date To 2005-05-27
URI http://hdl.handle.net/10072/8707
Date Accessioned 2006-02-13
Date Available 2007-03-11T22:16:54Z
Language en_AU
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Non-Refereed)
Publication Type Code e2

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