dc.contributor.convenor | stefano Podesta | |
dc.contributor.author | Westberg, Kate | |
dc.contributor.author | Pope, Nigel | |
dc.contributor.editor | Gabriele Troilo | |
dc.date.accessioned | 2017-05-03T12:47:01Z | |
dc.date.available | 2017-05-03T12:47:01Z | |
dc.date.issued | 2005 | |
dc.date.modified | 2007-03-11T22:16:54Z | |
dc.identifier.uri | http://hdl.handle.net/10072/8707 | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Universita Commerciale Luigi Bocconi | |
dc.publisher.place | Milan | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofconferencename | Rejuvenating Marketing | |
dc.relation.ispartofconferencetitle | 34th European Marketing Academy Conference | |
dc.relation.ispartofdatefrom | 2005-05-24 | |
dc.relation.ispartofdateto | 2005-05-27 | |
dc.relation.ispartoflocation | Milan | |
dc.rights.retention | Y | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | Towards a New Definition of Cause-Related Marketing | |
dc.type | Conference output | |
dc.type.description | E2 - Conferences (Non Refereed) | |
dc.type.code | E - Conference Publications | |
gro.date.issued | 2005 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Pope, Nigel K. | |