What Happened? Research Traps for Neophyte Researchers

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Title What Happened? Research Traps for Neophyte Researchers
Author Lye, Ashley Roland
Publication Title Developments in Marketing Science XXVII Proceedings of the Annual Conference of the Academy of Marketing Science
Editor Harlan E. Spotts
Year Published 2004
Publisher Academy of Marketing Science
Peer Reviewed No
Published Yes
Publication Type Conference Publications (Full Written Paper - Non-Refereed)

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