Statistics for "An application of Keller's brand equity model in a B2B context"

Title:

An application of Keller's brand equity model in a B2B context

Author(s):

Kuhn, Kerri Louise;Alpert, Frank;Pope, Nigel Kenneth

Date Last Updated:

Tuesday, December 30, 2008

Statistics are for the period between Thursday, February 1, 2007 and Saturday, April 19, 2014

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Overall Statistics

Brief Views Full Views Downloads Click Throughs
173 1 901 53

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Geographic Statistics

Country Brief Views Full Views Downloads Click Throughs
Australia 70 0 318 16
United States 58 0 130 26
China 16 0 34 4
India 5 0 32 1
Netherlands 4 0 23 0
United Kingdom 3 0 87 0
Sweden 3 0 16 0
Canada 2 0 4 0
Malaysia 1 0 12 0
Portugal 1 0 3 0
Singapore 1 0 9 0
Russian Federation 1 0 2 0
Belgium 1 0 7 0
Europe 1 0 0 0
Myanmar 1 0 1 0
France 1 0 12 1
Spain 1 0 3 0
Germany 1 0 21 0
Iran, Islamic Republic of 1 1 12 0
Peru 1 0 0 0

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Monthly statistics for the last twelve months

Month Brief Views Full Views Downloads Click Throughs
Apr 2014 3 0 1 0
Mar 2014 12 0 3 1
Feb 2014 2 0 0 0
Jan 2014 7 0 1 1
Dec 2013 4 0 3 0
Nov 2013 8 0 2 0
Oct 2013 11 0 3 3
Sep 2013 5 0 1 0
Aug 2013 2 0 1 0
Jul 2013 2 0 1 0
Jun 2013 6 0 11 1
May 2013 9 0 4 0
Apr 2013 5 0 2 1
Total 76 0 33 7

Definition of Terms

  • Brief View: Default publication record
  • Full View: Expanded publication details
  • Download: Attached file which has been opened
  • Click Through: Link to publisher's website which has been clicked