Statistics for "An application of Keller's brand equity model in a B2B context"

Title:

An application of Keller's brand equity model in a B2B context

Author(s):

Kuhn, Kerri Louise;Alpert, Frank;Pope, Nigel Kenneth

Date Last Updated:

Tuesday, December 30, 2008

Statistics are for the period between Thursday, February 1, 2007 and Thursday, May 7, 2015

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Overall Statistics

Brief Views Full Views Downloads Click Throughs
268 1 947 75

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Geographic Statistics

Country Brief Views Full Views Downloads Click Throughs
United States 106 0 154 26
Australia 84 0 323 17
China 27 0 36 4
France 15 0 20 15
Netherlands 7 0 25 6
India 5 0 32 1
Sweden 5 0 18 0
United Kingdom 3 0 87 0
Canada 2 0 4 0
Turkey 2 0 6 0
Denmark 1 0 13 1
Russian Federation 1 0 2 0
Belgium 1 0 7 0
Europe 1 0 0 0
Myanmar 1 0 1 0
Spain 1 0 3 0
Germany 1 0 21 0
Iran, Islamic Republic of 1 1 13 0
Peru 1 0 0 0
Malaysia 1 0 13 0

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Monthly statistics for the last twelve months

Month Brief Views Full Views Downloads Click Throughs
May 2015 2 0 0 0
Apr 2015 10 0 3 3
Mar 2015 13 0 5 2
Feb 2015 6 0 1 1
Jan 2015 12 0 4 5
Dec 2014 7 0 6 3
Nov 2014 4 0 5 3
Oct 2014 9 0 5 1
Sep 2014 11 0 6 5
Aug 2014 6 0 4 1
Jul 2014 9 0 4 0
Jun 2014 6 0 1 1
May 2014 4 0 4 0
Total 99 0 48 25

Definition of Terms

  • Brief View: Default publication record
  • Full View: Expanded publication details
  • Download: Attached file which has been opened
  • Click Through: Link to publisher's website which has been clicked