Statistics for "The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China"

Title:

The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China

Author(s):

Wickham, Mark;Wong, Tommy;O'Donohue, Wayne

Date Last Updated:

Thursday, May 26, 2011

Statistics are for the period between Thursday, February 1, 2007 and Wednesday, February 10, 2016

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Overall Statistics

Brief Views Full Views Downloads Click Throughs
152 0 581 49

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Geographic Statistics

Country Brief Views Full Views Downloads Click Throughs
United States 63 0 127 8
Australia 40 0 303 11
China 22 0 16 5
France 15 0 14 16
Italy 2 0 5 2
United Kingdom 1 0 30 0
Japan 1 0 2 0
Thailand 1 0 3 0
Turkey 1 0 4 0
Netherlands 1 0 5 3
Satellite Provider 1 0 0 0
Europe 1 0 0 0
Canada 1 0 5 0
India 1 0 7 0
Slovenia 1 0 0 0
South Africa 0 0 2 0
Ethiopia 0 0 1 0
Iran, Islamic Republic of 0 0 1 0
Spain 0 0 4 0
Germany 0 0 4 0

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Monthly statistics for the last twelve months

Month Brief Views Full Views Downloads Click Throughs
Feb 2016 2 0 1 0
Jan 2016 2 0 3 0
Dec 2015 4 0 4 4
Nov 2015 2 0 5 1
Oct 2015 4 0 5 1
Sep 2015 4 0 3 1
Aug 2015 5 0 7 1
Jul 2015 4 0 6 2
Jun 2015 4 0 2 0
May 2015 4 0 9 1
Apr 2015 8 0 4 3
Mar 2015 6 0 7 1
Feb 2015 3 0 4 1
Total 52 0 60 16

Definition of Terms

  • Brief View: Default publication record
  • Full View: Expanded publication details
  • Download: Attached file which has been opened
  • Click Through: Link to publisher's website which has been clicked