Statistics for "The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China"

Title:

The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China

Author(s):

Wickham, Mark;Wong, Tommy;O'Donohue, Wayne

Date Last Updated:

Thursday, May 26, 2011

Statistics are for the period between Thursday, February 1, 2007 and Thursday, March 23, 2017

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Overall Statistics

Brief Views Full Views Downloads Click Throughs
202 0 615 64

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Geographic Statistics

Country Brief Views Full Views Downloads Click Throughs
United States 82 0 140 10
Australia 41 0 304 11
Unknown 28 0 20 10
China 23 0 16 5
France 15 0 14 16
Italy 3 0 5 3
United Kingdom 2 0 32 3
Slovenia 1 0 0 0
Japan 1 0 2 0
Turkey 1 0 4 0
Thailand 1 0 3 0
Netherlands 1 0 5 3
Korea, Republic of 1 0 1 1
Satellite Provider 1 0 0 0
Europe 1 0 0 0
Canada 1 0 5 0
India 1 0 7 0
South Africa 0 0 2 0
Iran, Islamic Republic of 0 0 1 0
Spain 0 0 4 0

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Monthly statistics for the last twelve months

Month Brief Views Full Views Downloads Click Throughs
Mar 2017 3 0 1 0
Feb 2017 3 0 1 0
Jan 2017 1 0 0 0
Dec 2016 4 0 1 0
Nov 2016 2 0 3 0
Oct 2016 3 0 2 0
Sep 2016 4 0 5 2
Aug 2016 2 0 4 1
Jul 2016 5 0 4 2
Jun 2016 3 0 2 2
May 2016 6 0 8 2
Apr 2016 4 0 5 2
Mar 2016 6 0 3 4
Total 46 0 39 15

Definition of Terms

  • Brief View: Default publication record
  • Full View: Expanded publication details
  • Download: Attached file which has been opened
  • Click Through: Link to publisher's website which has been clicked