Statistics for "The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China"

Title:

The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China

Author(s):

Wickham, Mark;Wong, Tommy;O'Donohue, Wayne

Date Last Updated:

Thursday, May 26, 2011

Statistics are for the period between Thursday, February 1, 2007 and Saturday, February 28, 2015

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Overall Statistics

Brief Views Full Views Downloads Click Throughs
113 0 530 38

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Geographic Statistics

Country Brief Views Full Views Downloads Click Throughs
United States 44 0 91 7
Australia 36 0 299 11
China 17 0 13 5
France 8 0 9 8
United Kingdom 1 0 29 0
Turkey 1 0 4 0
Japan 1 0 2 0
Thailand 1 0 3 0
Netherlands 1 0 5 3
Satellite Provider 1 0 0 0
Europe 1 0 0 0
Slovenia 1 0 0 0
South Africa 0 0 2 0
Uganda 0 0 1 0
Saudi Arabia 0 0 1 0
Ethiopia 0 0 1 0
Iran, Islamic Republic of 0 0 1 0
India 0 0 6 0
Spain 0 0 4 0
Germany 0 0 4 0

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Monthly statistics for the last twelve months

Month Brief Views Full Views Downloads Click Throughs
Feb 2015 3 0 3 1
Jan 2015 6 0 7 4
Dec 2014 8 0 5 5
Nov 2014 5 0 5 2
Oct 2014 6 0 7 0
Sep 2014 5 0 7 3
Aug 2014 1 0 4 0
Jul 2014 4 0 3 0
Jun 2014 0 0 3 1
May 2014 3 0 1 0
Apr 2014 6 0 5 1
Mar 2014 2 0 6 0
Feb 2014 2 0 2 0
Total 51 0 58 17

Definition of Terms

  • Brief View: Default publication record
  • Full View: Expanded publication details
  • Download: Attached file which has been opened
  • Click Through: Link to publisher's website which has been clicked