Statistics for "The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China"

Title:

The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China

Author(s):

Wickham, Mark;Wong, Tommy;O'Donohue, Wayne

Date Last Updated:

Thursday, May 26, 2011

Statistics are for the period between Thursday, February 1, 2007 and Sunday, April 20, 2014

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Overall Statistics

Brief Views Full Views Downloads Click Throughs
74 0 486 23

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Geographic Statistics

Country Brief Views Full Views Downloads Click Throughs
Australia 35 0 296 11
United States 23 0 61 5
China 12 0 13 5
United Kingdom 1 0 29 0
Turkey 1 0 4 0
Thailand 1 0 3 0
Europe 1 0 0 0
South Africa 0 0 1 0
United Arab Emirates 0 0 2 0
Malaysia 0 0 3 0
Bosnia and Herzegovina 0 0 1 0
Uganda 0 0 1 0
Saudi Arabia 0 0 1 0
Ethiopia 0 0 1 0
Iran, Islamic Republic of 0 0 1 0
India 0 0 6 0
Spain 0 0 4 0
Germany 0 0 4 0
France 0 0 3 0
Finland 0 0 1 0

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Monthly statistics for the last twelve months

Month Brief Views Full Views Downloads Click Throughs
Apr 2014 4 0 1 0
Mar 2014 2 0 6 0
Feb 2014 2 0 2 0
Jan 2014 0 0 4 0
Dec 2013 2 0 2 0
Nov 2013 5 0 2 0
Oct 2013 6 0 21 1
Sep 2013 5 0 25 3
Aug 2013 4 0 21 0
Jul 2013 6 0 18 1
Jun 2013 6 0 27 1
May 2013 3 0 50 0
Apr 2013 1 0 52 0
Total 46 0 231 6

Definition of Terms

  • Brief View: Default publication record
  • Full View: Expanded publication details
  • Download: Attached file which has been opened
  • Click Through: Link to publisher's website which has been clicked